Andrew Wilkins

Of all the business blog posts created everyday, only a small proportion gains traction and attract readers. In fact, 55 % of readers will read your articles for 15 seconds or less, according to a recent survey (If you’re still reading, thanks for sticking with this one)  And that begs the question, “How do you write blog posts that will impress your audience?” The secret lies in writing compelling content.  Compelling content prompts the reader to take action. It ranks better in search results. Most importantly, it steers your readers down the path to purchase. In this post, we’re going to break down for you the 5 fundamentals for writing business blog posts that your clients will actually read.  business blog posts Craft magnetic titles Many entrepreneurs will agree that ‘the first impression is the last impression.’  When it comes to blogging, your headline is the first and perhaps the only impression you give to prospective readers. Therefore, you shoul...

The age of filling pages with text and hoping to be discovered is over. The competition is just on another level, and unless you’re making deliberate steps to get in front of your target audience, you’re as good as dead – business wise. You have to make discoverable blog posts for local business websites for search engines because that’s where people look up information online most of the time. Have a content optimization plan in place. blog posts for local business websites Optimizing blog content  To better understand this vital part of today’s digital marketing space, you must first take into account the two factors that your content is, more often than not, targeted to. That is search engines and, most importantly, your target audience. What website content optimization does is to make your content both likable by search engines and valuable to your would-be customers. And, that is how you stay ahead of all that multitude of endless blogs and articles. How to optimize...